The Product Life Cycle: Analysis and Applications Issues
本专题文章探讨产品生命周期概念的管理价值，分析其在识别、预测和战略制定中的关键问题，为营销和管理学者提供应用参考。
Each of the articles in this special section makes a distinctive contribution to the long-standing controversy over the managerial value of the product life cycle concept. This overview is designed to put these articles into a broader perspective by analyzing the major issues of identification, forecasting, and strategy formulation encountered in any meaningful application of the product life cycle.