Estimating Elasticities with PIMS Data: Methodological Issues and Substantive Implications
研究了使用PIMS数据估计弹性时的方法论问题，并讨论了这些估计对营销策略的实质含义。
Michael R. Hagerty, James M. Carman, Gary J. Russell, Estimating Elasticities with PIMS Data: Methodological Issues and Substantive Implications, Journal of Marketing Research, Vol. 25, No. 1 (Feb., 1988), pp. 1-9