A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences
基于文献综述，提出了一个进入威慑策略框架，涵盖竞争环境、策略选择（从营销组合到公司层面）及其后果，强调感知在信号检测和决策中的作用，为研究者提供指导。
On the basis of an extensive review of the literature, the authors have developed a framework of entry deterrence strategy. The major aspects of this framework are the interconnected elements of the competitive environment, the choice of entry deterrence strategy, ranging from strategies involving a single element of the marketing mix to corporate-level strategies; and the consequences that both the strategy choice and subsequent entry decision have for the incumbent. The authors’ framework explicitly acknowledges the role of perceptions in signal detection, interpretation, and decision making in the development of entry deterrence strategy. With their framework as a focal point, they review the extant literature to make it accessible to a wider audience and provide guidance for further research.