The Cognitive Infrastructure of Opportunity Emergence
基于成熟理论和实证证据，提出了一个意图驱动的认知基础设施模型，解释人们如何构建和感知机会，为管理者提供诊断工具。
Before we can act on opportunities we must first identify those opportunities. Understanding what promotes or inhibits entrepreneurial activity thus requires understanding how we construct perceived opportunities. Seeing a prospective course of action as a credible opportunity reflects an intentions-driven process driven by known critical antecedents. Based on well-developed theory and robust empirical evidence, we propose an intentions-based model of the cognitive infrastructure that supports or inhibits how we perceive opportunities. We discuss how this model both integrates past findings and guides future research. We also show the practical diagnostic power this model offers to managers.