Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice
更新并扩展了1978年关于联合分析的综述，讨论了在大量属性下测量偏好结构的新方法，以及可靠性、有效性和选择模拟器等主题。
The authors update and extend their 1978 review of conjoint analysis. In addition to discussing several new developments, they consider alternative approaches for measuring preference structures in the presence of a large number of attributes. They also discuss other topics such as reliability, validity, and choice simulators.