An Empirical Comparison of the Predictive Validity of Self-Explicated, Huber-Hybrid, Traditional Conjoint, and Hybrid Conjoint Models
实证比较了四种联合分析模型的预测准确性，发现混合联合模型在预测消费者偏好方面表现最优，对市场研究人员选择方法有参考价值。
Ishmael P. Akaah, Pradeep K. Korgaonkar, An Empirical Comparison of the Predictive Validity of Self-Explicated, Huber-Hybrid, Traditional Conjoint, and Hybrid Conjoint Models, Journal of Marketing Research, Vol. 20, No. 2 (May, 1983), pp. 187-197