Causes of Irritation in Advertising
研究分析了524条电视广告，发现16种文案特征或广告手法会增强或减弱观众的恼怒感，并揭示了恼怒程度如何因产品类别和社会经济水平而异。
Sixteen copy characteristics or advertising approaches that appear to either increase or decrease irritation emerge from a study of 524 television commercials. The results also show how irritation levels vary by product class and by socioeconomic level.