Historical Research in Marketing
探讨了在营销领域进行历史研究的意义，并提出了一套适合开展此类研究的方法，将历史原则与营销研究相结合。
Why history in marketing? Historical research in marketing offers opportunities for charting our past and better understanding our present. The author formulates a suitable method for undertaking historical research in marketing. It relates the principles of history to the study of marketing.