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CETSCALE信度与效度的跨国评估

A Cross-National Assessment of the Reliability and Validity of the CETSCALE

Journal of Marketing Research · 1991
被引 281
人大 AFT50UTD24ABS 4*

中文导读

评估消费者民族中心主义量表CETSCALE在四个贸易活跃国家中的心理测量属性和法则效度,发现该量表跨国家可靠且有一定效度证据。

Abstract

Though numerous calls have been made for the cross-national validation of measures used in international research, they have gone mostly unanswered. Recent research suggests that one construct and associated measure that may have great potential for international consumer research are consumer ethnocentrism and the CETSCALE, respectively. However, the CETSCALE was developed and validated with samples of U.S. consumers only. The authors assess the psychometric properties and nomological validity of the CETSCALE across four different countries that actively trade with each other. The results suggest that the CETSCALE is a reliable measure across the four countries and afford some evidence of validity as well.

消费者民族中心主义跨文化研究心理测量学国际营销