Time‐Based Management of the New Product Development Process
研究了高技术企业压缩新产品开发时间的问题，基于35家公司的数据识别出多种加速方法，发现与案例研究及传闻文献不一致的见解。
This study explored the problem of compressing new product development by focusing on the specific phases of the innovation process. These phases manifest significant qualitative differences that require attention for understanding the complexities of accelerating new product development. Based on data from 35 high‐technology companies, Necmi Karagozoglu and Warren Brown identified several different acceleration methods. Results revealed unexpected and at times inconsistent insights than those reflected in the case study and anecdotally based literature, and implied also that some of the well documented approaches to successful new product development need to be replaced with their time‐based versions.