Organizational Climate and Decision Framing: An Integrated Approach to Analyzing Industrial Buying Decisions
研究了组织氛围如何影响工业采购决策中的框架效应,提出一个整合模型来分析决策过程,对营销和管理实践有参考价值。
William J. Qualls, Christopher P. Puto, Organizational Climate and Decision Framing: An Integrated Approach to Analyzing Industrial Buying Decisions, Journal of Marketing Research, Vol. 26, No. 2 (May, 1989), pp. 179-192