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组织氛围与决策框架:分析工业采购决策的综合方法

Organizational Climate and Decision Framing: An Integrated Approach to Analyzing Industrial Buying Decisions

Journal of Marketing Research · 1989
被引 87
人大 AFT50UTD24ABS 4*

中文导读

研究了组织氛围如何影响工业采购决策中的框架效应,提出一个整合模型来分析决策过程,对营销和管理实践有参考价值。

Abstract

William J. Qualls, Christopher P. Puto, Organizational Climate and Decision Framing: An Integrated Approach to Analyzing Industrial Buying Decisions, Journal of Marketing Research, Vol. 26, No. 2 (May, 1989), pp. 179-192

市场营销组织行为决策分析工业采购