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满意度与绩效对销售人员离职率的影响关系

The Relationship of Satisfaction and Performance to Salesforce Turnover

Journal of Marketing · 1984
被引 126
人大 AFT50UTD24ABS 4*

中文导读

回顾了离职前因的研究,并通过对一家全国性工业公司销售团队的调查,分析了销售人员的绩效如何调节工作满意度与离职倾向之间的关系。

Abstract

This article reviews pertinent research related to the antecedents of turnover and discusses a research study involving a national industrial firm's salesforce. The study examined the moderating effect of salespeople's performance on the relationship between their job satisfaction and propensity to leave their firm. The paper concludes with implications for researchers and sales managers.

市场营销人力资源管理组织行为学销售管理