The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel
研究了营销渠道中已行使和未行使的权力来源对权力、冲突、经销商满意度和渠道绩效的差异化影响，帮助渠道管理者理解不同权力使用方式的效果。
Though considerable research has been reported on the effects of coercive and noncoercive power sources in marketing channels, the particular effects of power sources that have been exercised, as opposed to those that remain unexercised, have not been identified. The authors summarize the findings of a research project examining these differential effects on selected variables of interest to channel managers, including power, conflict, dealer satisfaction, and channel performance.