The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes
研究了企业市场导向如何影响销售队伍的行为和态度，基于1994年发表在《市场营销研究杂志》上的实证分析。
Judy A. Siguaw, Gene Brown, Robert E. Widing, II, The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes, Journal of Marketing Research, Vol. 31, No. 1 (Feb., 1994), pp. 106-116