Introductory Business OR Cases: Successful Use of Cases in Introductory Undergraduate Business College Operational Research Courses
本文探讨了在本科商业学院运筹学入门课程中成功使用商业案例的方法，对运筹学教育者和课程设计者具有参考价值。
J. J. Cochran, Introductory Business OR Cases: Successful Use of Cases in Introductory Undergraduate Business College Operational Research Courses, The Journal of the Operational Research Society, Vol. 51, No. 12, Teaching OR: A Review of Current Practice and Developments (Dec., 2000), pp. 1378-1385