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特质竞争性与感知的组织内部竞争对销售人员目标设定和绩效的影响

Effects of Trait Competitiveness and Perceived Intraorganizational Competition on Salesperson Goal Setting and Performance

Journal of Marketing · 1998
被引 340
人大 AFT50UTD24ABS 4*

中文导读

研究了销售人员的特质竞争性和感知到的组织竞争氛围如何影响其自设目标水平和销售绩效,发现高特质竞争性者在竞争氛围中设定更高目标,而低特质竞争性者目标不受氛围影响。

Abstract

The authors assess the effects of trait competitiveness and competitive psychological climate on self-set goal levels and sales performance. The results indicate an interaction between trait competitiveness and competitive psychological climate, such that (1) salespeople who are high in trait competitiveness set higher goals when they perceive the organizational climate as competitive and (2) salespeople who are low in trait competitiveness set relatively low goals, regardless of their perceptions of competition in the organizational climate. Results also indicate that a self-set goal level is related strongly to performance and that self-efficacy has strong direct and indirect effects on sales performance. The authors also discuss implications for theory and practice.

销售管理组织行为学目标设定竞争心理学