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竞争的静态与动态机制:对亨特和摩根比较优势理论的评论

The Static and Dynamic Mechanics of Competition: A Comment on Hunt and Morgan's Comparative Advantage Theory

Journal of Marketing · 1996
被引 128
人大 AFT50UTD24ABS 4*

中文导读

对亨特和摩根提出的动态非均衡范式进行建设性批评,指出其比较优势与市场导向理论动态性不足,并探讨市场多样性、比较优势来源、竞争市场效率与失败机制,旨在展示动态范式的解释力。

Abstract

The author provides constructive criticism of Hunt and Morgan's (1995) promotion of the dynamic disequilibrium paradigm and explains why their comparative advantage and market orientation theory is not dynamic enough. He discusses what creates market diversity and comparative advantage, why competitive markets are more efficient, how competitive markets fail, and how management of failed markets can fail. The author's goal is to demonstrate the explanatory power of the dynamic paradigm and encourage the use of it to focus on how firms can learn to improve their competitive processes.

竞争理论动态能力比较优势市场导向