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情境对时间消费的影响

Situational Effects on the Consumption of Time

Journal of Marketing · 1982
被引 45
人大 AFT50UTD24ABS 4*

中文导读

通过自我报告的时间日记,研究个人、偏好和情境变量及其交互项对时间行为的影响,发现情境因素在休闲活动中解释力更强,且从义务活动到自由活动其影响递增。

Abstract

The influences of several personal, preference and situational variables, along with their interaction terms, on time behavior were examined using a self-reported time diary. Findings show: (a) that some of the interaction variables accounted for statistically significant and important proportions of the total variance in reported time behavior; (b) that these proportions are relatively higher in leisure type activities; and (c) the impact of situational events increases when moving from obligatory to discretionary activities. Overall, results indicate that ultimately it is the environment that accounts for much of consumers' time behavior.

消费者行为时间分配情境因素休闲活动