Evaluating an Anti-Drinking and Driving Advertising Campaign with a Sample Survey and Time Series Intervention Analysis
该研究结合抽样调查与时间序列干预分析，评估反酒驾广告活动的实际效果，为政策制定者和广告从业者提供评估方法参考。
John P. Murry, Jr., Antonie Stam, John L. Lastovicka, Evaluating an Anti-Drinking and Driving Advertising Campaign with a Sample Survey and Time Series Intervention Analysis, Journal of the American Statistical Association, Vol. 88, No. 421 (Mar., 1993), pp. 50-56