11 Postcards from the Edge
认为环境议题长期处于商业研究边缘，但这反而让学者能运用非常规理论，发现主流关注的两个主题的新见解：竞争优势的来源和自我监管制度的起源与功能。
Environmental issues, while of growing interest, have been outside the main focus of business scholarship. This position on the periphery may have been a good thing. It allowed scholars of business and the environment to consider unusual theories and evaluate overlooked phenomenon. In doing so, they have created a body of research providing new insights into two topics of mainstream interest: (a) the sources of competitive advantage and (b) the origin and function of self-regulatory institutions.