Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions
聚焦服务行业中支撑可持续竞争优势的独特组织技能与资源，并探讨服务特性、行业及企业特征对竞争优势的调节作用，为服务企业战略制定提供参考。
The purpose of competitive strategy is to achieve a sustainable competitive advantage (SCA) and thereby enhance a business's performance. The authors focus on the distinctive organizational skills and resources underlying SCA in service industries and the moderating effects of the characteristics of services, service industries, and firms within an industry on the skills and resources underlying a business's competitive positional advantages. The proposed conceptual model of SCA in service industries and propositions builds on relevant literature in the fields of marketing, strategic management, and industrial organization economics.