Feedback Approaches to Modeling Structural Shifts in Market Response
展示了使用反馈方法开发自适应市场反应模型，以应对动态营销决策环境中数据模式的变化。
In the presence of a dynamic marketing decision making environment, there is a need to develop market response models which can adjust automatically to changing data patterns. This paper demonstrates the use of feedback approaches to develop self-adaptive market response models.