Profiling the Senior Traveler: An Australian Perspective
根据人口统计和心理特征对老年旅行者进行画像，识别出六个细分市场，揭示他们在度假吸引力、旅行动机和信息来源上的差异，表明老年市场并非同质保守，对营销和产品开发有启示。
Recently, the behavior of senior travelers has become an important area of interest because of its market size and potential for growth. This study describes a study profiling senior travelers according to their demographic and psychographic characteristics. Six market segments were used to highlight the differences that exist in terms of holiday attractions, travel motivations, and information sources used among senior travelers when planning and choosing a holiday. Seniors are shown not to be a uniform conservative market, which has implications for marketing and product development.