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职业阶段对销售人员动机各组成部分的影响

The Influence of Career Stages on Components of Salesperson Motivation

Journal of Marketing · 1988
被引 59
人大 AFT50UTD24ABS 4*

中文导读

研究了职业阶段如何影响销售人员的动机三要素(效价、期望、工具性),填补了销售管理文献的空白,对销售管理实践和研究有启示。

Abstract

Researchers have found that career stage is related to salespeople's attitudes, work perceptions, and performance. To date, however, no reported research has explored the impact of career stages on all three components of salesforce motivation—valence, expectancy, and instrumentality. The authors report the results of a study intended to address this void in the sales management literature. Implications for sales management practice and research are offered.

销售管理职业发展动机理论营销