Organizations and their consumers: bridging work and consumption
过去二十年，消费者从组织外部影响者转变为定义管理者与工人活动的核心角色，本文探讨这一转变如何重构组织研究中的三方关系。
The last twenty years or so have seen a far-reaching reconfiguration of the characters that dominate the world of organizations.For much of its life, the study of organizations was dominated by two central characters, the manager and the worker, whose relationship with all its tensions, conflicts, and accommodations unfolded with within a broader environment of markets, governments, shareholders, social institutions, technological forces and so forth.In recent years, however, there has been a substantial movement to change the two-actor show into a three-actor show, the organizational dyad into a triad.The newcomer to the stage has been the consumer, a character whose whims, habits, desires and practices are no longer seen as 'impacting on' the activities of managers and workers from the outside but increasingly as defining them.At times the referee in the management-labour contest, the consumer is often called upon to take sides, declare winners and losers, and even define the rules of the game (e.g.