Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data
提出一种模型,用于分析消费者在扫描面板数据中如何限制其选择集,并检验该模型对品牌选择预测的改进效果。
S. Siddarth, Randolph E. Bucklin, Donald G. Morrison, Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data, Journal of Marketing Research, Vol. 32, No. 3 (Aug., 1995), pp. 255-266