定价决策的公平性

Fairness of Pricing Decisions

Business Ethics Quarterly · 1999
被引 1
ABS 3

中文导读

研究美国快餐店在黑人聚居区的定价政策,发现加盟店比直营店更可能因黑人比例高而提价,且成本或竞争因素无法解释此差异,探讨了定价结构的公平性。

Abstract

Our research investigated pricing policies of fast-food restaurants in predominantly black neighborhoods. We argue that the lack of monitoring of franchisees’ pricing policies leads to higher prices. Results indicate that franchisees are significantly more likely than company-owned outlets to charge higher prices based on the proportion of blacks in a neighborhood. These price differences do not appear to be explained away by cost or competition factors. Our findings do not establish an intent to discriminate; nevertheless, we discuss the fairness of the pricing structure found.

商业市场营销微观经济学定价策略种族与市场