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销售人员工作满意度的前因与后果:元分析与因果效应评估

Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects

Journal of Marketing Research · 1993
被引 485
人大 AFT50UTD24ABS 4*

中文导读

通过元分析评估销售人员工作满意度与其他变量的关系强度、方向及一致性,并检验方法特征和因果模型,总结其前因与后果。

Abstract

A three-phase quantitative investigation of relationships involving salesperson job satisfaction was undertaken. First, the strength, valence, and consistency of pairwise relationships were assessed by means of a meta-analysis. Second, methodological characteristics coded as moderator variables were used to account for variability in study effects. Finally, weighted mean correlations resulting from the analysis of pairwise relationships were used to evaluate a causal model of antecedents and consequences of job satisfaction. In general, relationships involving job satisfaction were robust across study contexts. Systematic moderating effects of type of sales-force and operationalization of job satisfaction were found. Several summary conclusions about antecedents and consequences of salesperson job satisfaction are drawn from the analyses.

销售人员工作满意度元分析因果模型