施乐:即时图书:一种在全球范围内按需、即时营销、订购、印刷和交付图书的新方式
Xerox: Book‐in‐time: The new way to market, order, print, and fulfill books one at a time, just in time, worldwide
Journal of Interactive Marketing · 2000
被引 0
ABS 3
- V. Kasturi Rangan
- Jay I. Sinha
出版市场营销供应链管理信息技术