Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data
提出一种基于聚合数据设计和分析消费者选择或分配实验的方法，适用于市场营销和经济学研究。
Jordan J. Louviere, George Woodworth, Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data, Journal of Marketing Research, Vol. 20, No. 4 (Nov., 1983), pp. 350-367