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猫的消费

Feline consumption

European Journal of Marketing · 1997
被引 29
ABS 3

中文导读

研究猫作为消费者的消费行为,通过三种方法(民族志、猫学、非侵入式参与)对比人类与猫的消费差异,并用照片记录一只猫一天的消费体验。

Abstract

Rather than focusing on issues that pertain to the consumption of cats (as pets), deals with the nature of consumption by cats (as consumers). Explores these facets of consumer behaviour by means of three interrelated methods: ethography, felologies, and unobtrusive participation. This approach addresses the differences between human and feline consumption in general. A more detailed treatment then uses photographs to examine the consumption experiences of one cat in particular by documenting a day in the life of a cat.

消费社会学市场营销动物行为