加速产品开发的隐性成本

The Hidden Costs of Accelerated Product Development

Journal of Product Innovation Management · 1992
被引 245 · 同刊同年前 5%
ABS 4

中文导读

本文揭示了加速产品开发策略的隐性成本,提醒企业在追求速度时需谨慎权衡,避免盲目跟风。

Abstract

Rarely has a strategic management option captured American industry as has the thrust of accelerated product development. When accompanied by the goals of lowered cost and increased new product quality, it seems almost unstoppable. However, industry may have been swept up in the enthusiasm. Any strategic option so tempting (with long lists of advantages and no suggested limitations) needs to be viewed critically. Merle Crawford reveals several “hidden costs” of accelerated development. He does not oppose the new strategy, and indeed endorses it highly, but urges that it be considered carefully before application. His analysis suggests that acceleration is far more widely applied than is good for any industrialized economic system.

产品开发战略管理运营管理工业组织