Brief reflections
这篇社论反思了学术评审和期刊排名的问题，认为仅以少数期刊评判研究质量有风险，主张研究应基于自身价值来评价，对营销研究者有启发。
Purpose The purpose of this editorial is to explicitly recognise the first issue of EJM completely made up of submissions received under the new editorial team of Lee and Greenley, operating since January 2008. The authors also seek to make some broader points about academic review, and journal ranking. Design/methodology/approach The authors provide some conceptual thinking regarding journal review, and academic ranking of journals. Findings The authors propose that it is potentially dangerous to restrict the perception of top quality work to only that published in a limited selection of journals, and that research needs to be judged on its own merits. Research limitations/implications These thoughts are preliminary and intended to spark thinking and debate, not to represent editorial policy. Owing to space constraints, the coverage of many issues is necessarily brief. Practical Implications Marketing researchers should find these thoughts at the very least stimulating, and may wish to investigate these issues further. Originality/value The editorial should provide some interesting food for thought for marketing researchers.