Executive Commentary
作者认为在组织中推动社会变革的成功取决于文化框架，企业变革者需考虑社会项目与公司传统、价值观及业务目标的关系。
The article presents the author's view on instituting social change in an organization. The author notes that the success of instituting social change depends very much on cultural framing. She says corporate change agents must consider social programs related to a company's traditions, values, and fundamental business goals. The author contends that task will be easier to the extent that social initiatives are at the center or the periphery of the corporate culture.