Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data
研究了在面板数据的Logit模型中如何刻画消费者品牌偏好的异质性，提出了一种混合Logit模型方法，对市场研究人员分析品牌选择行为有参考价值。
Pradeep K. Chintagunta, Dipak C. Jain, Naufel J. Vilcassim, Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data, Journal of Marketing Research, Vol. 28, No. 4 (Nov., 1991), pp. 417-428