Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables
提出一个扩展的BTL模型，通过引入描述变量来捕捉配对比较中的个体差异，适用于市场研究等领域分析消费者偏好异质性。
William R. Dillon, Ajith Kumar, Melinda Smith de Borrero, Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables, Journal of Marketing Research, Vol. 30, No. 1 (Feb., 1993), pp. 42-51