The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules
提出混合媒体狄利克雷多项分布模型，用于评估电视和杂志广告排期的效果，帮助广告主优化跨媒体投放策略。
Roland T. Rust, Robert P. Leone, The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules, Journal of Marketing Research, Vol. 21, No. 1 (Feb., 1984), pp. 89-99