Attitude-Behavior Consistency in Children's Responses to Television Advertising
研究了儿童对电视广告的态度与实际行为之间的一致性程度，发现年龄和认知发展水平影响一致性，对广告策略和儿童保护有参考价值。
Deborah L. Roedder, Brian Sternthal, Bobby J. Calder, Attitude-Behavior Consistency in Children's Responses to Television Advertising, Journal of Marketing Research, Vol. 20, No. 4 (Nov., 1983), pp. 337-349