Michel Kripalani and Oceanhouse Media: Journey of a Serial Entrepreneur
本案例追踪连续创业者米歇尔·克里帕拉尼的创业历程,聚焦其第三次创业项目海洋屋传媒,分析其运营策略、数字应用市场结构及未来增长与退出决策。
This case describes Michel Kripalani's entrepreneurial journey culminating in his third start–up, Oceanhouse Media. Oceanhouse Media, ranked 114 in the 2013 Inc. 5,000 list of the fastest growing companies, offers desktop and digital applications, for iOS, Android, and other platforms with digital book applications for children comprising half of annual revenues. It explores: (1) Kripalani's evolution as an entrepreneur, (2) the operating strategy of Oceanhouse Media, (3) the economics and structure of the digital applications market and the children's segment within that market, and (4) key decisions—structural, organizational, and financial—as Kripalani maps out Oceanhouse Media's future growth path and exit strategy.