From Experience: Japanese Product Development Process
作者基于担任孟山都亚洲业务发展总监的经验，分析了日本产品开发流程中文化、价值观与商业实践的复杂关系，强调创新优先和早期资源集中，对西方企业有借鉴意义。
Writing from his experiences as Monsanto's business development director for Asia, Robert Kennard shares some important insights into the complex relationships between culture, values and business practices. He notes the high priority assigned to innovation, along with a commitment to concentration of resources at critical early phases of the developmental effort. While some of these practices are being used by successful companies outside Japan, others represent challenges to the traditional ways in which business is practiced in Western economies.