Response to Rating Scales: A Theoretical Model and Its Application to the Number of Categories Problem
提出了一个理论模型，解释被试如何对评分量表做出反应，并将该模型应用于确定量表的最佳类别数量，对问卷设计和市场研究有参考价值。
Moshe M. Givon, Zur Shapira, Response to Rating Scales: A Theoretical Model and Its Application to the Number of Categories Problem, Journal of Marketing Research, Vol. 21, No. 4 (Nov., 1984), pp. 410-419