Global design
飞利浦公司工业设计总经理罗伯特·布莱奇分享了将产品设计与其他新产品开发活动整合的方法，包括制定设计政策、评估设计质量以及建立设计管理流程，认为设计能成为新产品战略中的关键竞争因素。
Robert Blaich, Philips' Managing Director of Corporate Industrial Design, shares his insights on ways to integrate product design with other new products development activities. During an eight-year period, these initiatives have attracted increasing international attention among design professionals. Blaich describes the creation of a design policy, provides criteria for evaluating the quality of design and discusses the creation of a design management process at both corporate and divisional levels. He argues that design can become a major competitive factor in new product strategies.