Individualism and the modern corporation: Implications for innovation and entrepreneurship
研究发现在成熟企业中，创业水平在个人主义与集体主义平衡时最高，过度偏向任何一方都会降低创业表现。
The extent to which entrepreneurship in established firms is the result of a more individualistic versus collectivistic culture is explored. Hypotheses are tested in which it is proposed that a curvilinear relationship exists between individualism-collectivism and corporate entrepreneurship. Findings are reported from a survey completed separately by three functional area managers in each of eighty-four industrial firms. The results support the hypotheses, such that entrepreneurship is highest under conditions of balanced individualism-collectivism, and declines in highly individualistic and more collectivistic environments.