Role Stress among Industrial Buyers: An Integrative Model
基于角色理论，通过对大量采购专业人士的调查，构建并验证了角色压力前因与后果的整合模型，对营销人员理解采购环境中的角色压力有参考价值。
Research perspectives from role theory are examined with a large sample of purchasing professionals in an effort to increase understanding of industrial buyer behavior and the buying environment. An integrative model of the antecedents and consequences of role stress fits the data well. The results suggest that an awareness of the nature and influence of role stress in the buying context can be of value to marketing professionals, especially sales representatives and marketing/product managers.