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购买群体结构:顶层的收缩

Buying Group Structure: Constriction at the Top

Journal of Marketing · 1987
被引 61
人大 AFT50UTD24ABS 4*

中文导读

研究了环境不确定性如何影响购买群体结构,发现高不确定性会导致决策权收缩,对航空和纸箱行业的管理者有用。

Abstract

The author evaluates opposing views of the relation between environmental uncertainty and buying group structure. In an empirical study of buying group structures among airlines and producers of corrugated shipping containers, support is found for the hypothesis that high levels of uncertainty lead to a constriction of decision-making authority.

市场营销组织行为决策制定商业管理