What have we learned about generic competitive strategy? A meta‐analysis
通过元分析方法整合竞争战略领域的实证研究，发现成本领先和差异化虽能区分战略设计，但现有理论对绩效的预测尚未得到充分支持，并指出未来研究方向。
The dominant paradigm of competitive strategy is now nearly two decades old, but it has proved difficult to assess its adequacy as a descriptive system, or progress its propositions about the performance consequences of different strategic designs. It is argued that this is due to an inability to compare and cumulate empirical work in the field. A meta-analytic procedure is proposed by which the empirical record can be aggregated. Results suggest that, although cost and differentiation do act as high-level discriminators of competitive strategy designs, the paradigm’s descriptions of competitive strategy should be enhanced, and that its theoretical proposition on the performance of designs has yet to be supported. A considerable agenda for further work suggests that competitive strategy research should recover something of its former salience. Copyright © 2000 John Wiley & Sons, Ltd.