Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement
开发了一个李克特量表来测量最终消费者对购买活动的参与度，并检验了性别、教育、收入和家庭生命周期阶段与购买参与度的关系。
This research develops a Likert-type scale to measure final consumers' involvement with the purchasing activity. The scale is employed to test hypotheses concerning relationships between market characteristics and purchasing involvement. Purchasing involvement is found to be related to sex, education, income, and stage of the family life cycle.