Emerging Industries and the Burnout of Pioneers*
研究了率先将激进新技术商业化的企业为何经常失败，帮助读者对新兴行业和技术驱动竞争策略形成更现实清醒的认识。
During the past decade, the public has become fascinated both by the impact of technological change on our daily lives and also by the management of the companies working to create these changes. Perhaps no other issues in current business practice have been discussed so frequently in the mass media. Francisco‐Javier Olleros has taken an insightful look at an interesting yet much ignored phenomenon, namely, the frequent demise of firms which pioneer the commercialization of radically new technologies. Against the background of today's high‐tech fever, the discussion presented here should help us develop a more realistic and sober view of new, emerging industries and of the merits and limitations of technology‐driven competitive strategies.