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在邮件调查中询问种族信息的影响

Impact of Asking Race Information in Mail Surveys

Journal of Marketing · 1980
被引 3
人大 AFT50UTD24ABS 4*

中文导读

通过四个地区的实地实验,测量了在邮件调查中询问种族信息对响应率的影响,发现添加种族问题后响应率与对照组相同。

Abstract

A field experiment was carried out in four regions to measure the impact of asking race information in a mail survey. The six-page questionnaire was identical between control and test groups except for the addition of questions on race information. The response rates for both groups were identical.

调查方法种族信息邮件调查响应率