Market Share and Customers' Perceptions of Quality: When Can Firms Grow Their Way to Higher versus Lower Quality?
研究了市场份额变化如何影响顾客对产品质量的感知，发现市场增长既可能提升也可能降低感知质量，取决于市场条件和企业策略。
Linda L. Hellofs, Robert Jacobson, Market Share and Customers' Perceptions of Quality: When Can Firms Grow Their Way to Higher versus Lower Quality?, Journal of Marketing, Vol. 63, No. 1 (Jan., 1999), pp. 16-25